Optechain In-Store solutions: Rediscovering physical and digital customer experiences

The difference between providing good services and delivering unparalleled experiences.




State-of-the-art technologies are here to centralize customer data and enable an integrated, consistent view of your customers’ journeys, encompassing all of your touchpoints, either digital or physical. What we aim for is the development of a CX vision that will meet our clients’ tactical and strategic goals to address their market requirements. To that end, we collaborate with Optechain to be able to deliver outstanding experiences for lifetime.

Optechain’s phygital in-store solutions are being managed by OpteHub, the single unified platform that orchestrates operations across all Optechain solutions to enable rich and engaging customer experiences.  The singular cloud-based accelerator orchestrates and brings a series of SaaS products together, through a set of advanced algorithms. With user-friendly interface, OpteHub platform integrates smart functionalities. 
One platform, numerous solutions addressing complex operational and business challenges. This is OpteHub.

Interactive screens allow marketing messages such as product placement, sales pitches etc., to truly stand out by utilizing videos and images along with audio files, Microsoft Office and PDF documents, YouTube and live stream videos. With remote management, monitoring and operation, administrators are able to upload promotional and informational material across diverse locations. The module’s role-based model ensures the secure and flexible management of the screens. 

Optechain’s digital queuing solution ensures smooth, priority-based customer service regardless of the field of application. 
Lines solution integrates a web-based clerk application, with which employees give priority to the next person in line. The systems are designed to offer an immersive and friendly user experience for both customers and employees. 
People Count - Metrics
This effective application can estimate real-time occupancy levels and provide information on the number of people present in-store or in certain areas at specific times. This enables analysis of visitor trends and identification of peak times. Using these valuable insights, businesses are assisted in the organization of space utilization in-store, but also in making important decisions such as how to staff their premises. Consequently, they are offered an indication on revenue opportunities, and on product demand, which can be considered for service planning.

Interactive kiosk terminals are the automatic customer service systems that serve the queue; customers can engage with digital signage via touch, be served and be informed about specific issues as well as be assisted through a user-friendly environment.